Symetrica welcomes Doug Deihl to the role of Chief Commercial Officer (CCO) overseeing the company’s go-to-market strategy and global business development team. In addition to his role as CCO, Doug will lead execution of product delivery and manufacturing operations in his additional role as General Manager of U.S. Operations.
With over 20 years of commercial experience in finance, software and technology, Doug is a recognized industry leader in the security technology space. Most recently, he was Head of Passenger Solutions for North America at Vanderlande Industries, a subsidiary of Toyota.
Doug’s career includes positions in investment banking with Robertson Stephens and Needham & Company, commercial leadership with General Electric and sales and product management with Analogic Corporation.
Symetrica’s CEO Eric Zanin said, “I am excited that Doug will be joining Symetrica’s leadership team during a period of explosive growth. I look forward to his engagement in the expansion of our product portfolio and leadership in establishing best-in-class service to our global governmental and industrial partners.”
Doug added, “I’m thrilled to join the Symetrica team and work with such a passionate and talented group. Symetrica provides customers and partners with market leading solutions and our focus will be to continue to deliver best-in-class solutions and long-term customer success.”